2012-02-03

Season-to-Date, “GMA” Posts Littlest Complete Viewer Margin with NBC’s “Today” in 16 Several years

“GMA” Only Morning Software to Increase in Demo and Somme Viewers Time-to-Date


“GMA” Far more Than Doubles Complete Viewing Viewers of CBS’ “This Morning”





ABC Information’ “Good Morning America” attracted four.817 Total Viewers and one.six/11/one.927 million Grownups twenty five-54 for the week of January 23, 2012.  The ABC early morning newscast grew its information demo viewers 12 months to yr by +two%.  “GMA” stood as the only early morning newscast to improve on the 12 months-in the past week in Grownups twenty five-54 (NBC’s “Today” was down -four% CBS’ “This Morning” was down -eleven%).  In addition, “GMA” has posted yr-to-calendar year will increase in the essential adult reports demo in 17 of 19 months this time.



On Monday (1/23/12), “GMA” turned in its strongest Grownups twenty five-54 telecast (two.189 million) in 8 months - given that five/2/eleven.



For the 4th week in a row, Coach Outlet “GMA” reduced its calendar year-back margin with “Today” in Grown ups 25-54 (-22% – 548,000 vs. 703,000). In reality, “GMA” has narrowed its yr-to-year demo margin with “Today” by ambigu-digits in 18 of 19 weeks this period.  Additionally, “GMA” diminished its information demo margin with “Today” as opposed to the prior week (-two% – 548,000 vs. 561,000).



Period to date, “GMA” narrowed its gaps in cheap soccer jerseys free shipping equally Whole Viewers (-36%) and Grown ups 25-54 (-39%) compared to its yr-in the past period gaps.  In truth, “GMA” is posting its littlest Complete Viewer margin (575,000) with “Today” in 16 a long time – given that the 1995-96 Season.



“GMA” a lot more than doubled the performance of “CBS This Morning” in Somme Viewers (+101% – 4.817 million vs. 2.393 million), although substantially beating the CBS program in Older people twenty five-54 (+87% – one.927 million vs. 1.033 million).  



Season to date “GMA” is the only  morning program to increase in Whole Viewers (+7%) and Adults 25-54 (+nine%) vs . its 12 months-in the past averages (NBC’s “Today” is flat and down -6%, respectively CBS’ “Early Present”/”This Early morning” is down -ten% and -12%, respectively). “GMA” is seeing its greatest all round time viewers in four a long time, because 2007-08.



Emmy Award-profitable “GMA,” featuring the anchor staff of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs dwell Mon.-Fri. (seven:00-9:00 a.m., ET) on ABC. James Goldston is senior executive producer and Tom Cibrowski is executive producer.



WEEK OF one/23/12  Somme VIEWERS Grown ups 25-54  Households
ABC  four,817,000 1.six/eleven one,927,000      three.six/thirteen
NBC   5,562,000 two.1/14 two,475,000      4.two/15
CBS   2,393,000 .nine/ 6 one,033,000      one.8/ seven
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Source: The Nielsen Organization, NTI Whole Viewers and Grownups 25-54 Live + SD months of one/23/12, one/16/twelve & one/24/11.  Most Existing:  2011-2012 Season (nine/19/11 – one/29/12) and 2010-2011 Time of year (9/twenty/10 – 1/thirty/11). 







– ABC –
report=2012-02-03data


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